Wednesday 27 August 2014

New Today on Ratas Retro Eyewear: Retro Victor Gros






Our Favorites This Week

Check our Ene's very cool Victory Sunglasses!  Available in satin pewter and tortoise (shown) and gold/ burgundy.

For Irene, the sensational style and comfort of Blackfin is showcased with these titanium and tortoise frames. Perfect with regular lenses, but would look amazing with the new Transitions Signature VII Graphite Green lenses too!

Finally, for our Ratas Retro Eyewear collection, Sherri found this sculptural beauty from Spain. They would look great as sunglasses as well. Only two of these beauties are available.





Friday 22 August 2014

Happy Friday!

We had to end the week right by sharing this fantastic ad campaign from Japan for Pizza Hut. Check out the site here to see what terrible employees cats would make. Short movies about cats and pizza? Worth a digression from eyewear!


Protecting Your Eyes From the Sun - Why It Matters

"Why should I be wearing sunglasses?"


 
The sun’s ultraviolet (UV) rays can damage your eyes.  Even in the winter, you still run a risk of sustaining eye damage if you are not wearing eye protection. Think it's okay on a cloudy day? No way! Exposure to UV rays and blue light when it is sunny, cloudy, summer or winter can lead to problems down the road.

Eye damage from the sun adds up, and a few things that you run the risk of developing are cataracts, a condition called Pterygia which causes tissue growth in the whites of the eyes and age related macular-degeneration.

The best way to protect your eyes is by wearing sunglasses that block 99- 100% of UVA and UVB rays, blue light rays.

Be good to your eyes!



* If you would like to read more here is a good article "Eyes and Sun Damage"










New Arrivals!

Happy Friday! We have restocked our Blackfin frames and have some new i cristalli in by Germano Gambini.






Ratas Retro Eyewear Collection

Hooray! We did it!

Our retro collection is now available online on our shiny new Shopify store Ratas Retro Eyewear! We will be adding new stock weekly, so keep checking back.




Transitions Signature VII Graphite Green

We are so excited about the new Transitions Graphite Green Lenses! You can read more here about Transitions Signature VII lenses, or come in to learn more!

From essilor:

"Jointly developed by Essilor and Transitions Optical under a patented colour technology, Crizal Transitions Signature VII Graphite Green Lenses offer more natural vision and truer colour perception. While traditional tinted lenses distort colour, Crizal Transitions Signature VII Graphite Green lenses represent colour very accurately, nearly as well as a perfectly clear lens."


A True Molecular Breakthrough


"This new colour also benefits from Chromea 7 technology, an exclusive dye formulation that allows the lenses to be more responsive in more lighting conditions across all temperatures. As a result, they are more reactive to indirect sunlight and more reactive to get darker on hot days."







Here are frames with green lenses from our retro collection. Imagine the possibilities!
We hope to see you soon.












Monday 4 August 2014

Woody & Woody Ready Made Readers

 Come try on a pair of our Woody ready made readers from I Need You and find out why we can barely keep them in stock! Retro styling and fresh colours make these one our most popular eyewear options!

View the complete collection here Currently in stock in blue, red and havanna.