Tuesday, Part 1

Check out this awesome lens packaging!

We have been working them into our merchandising - the colours and typography are fantastic.

Historical Photos of Danforth Ave, Toronto

Having been located on the Danforth in Toronto for 50 years, we thought it would be interesting to find some photos of what the Danforth used to look like.

I found the following photos in a BlogTO story. You can read the article and see more photos here

Do you have any photos of our neighbourhood that you would like to share? Connect with us on Facebook or get in touch through our website! We would love to compile an online photo album to celebrate our wonderful community.

250 Danforth Ave, 1912

425 Danforth Ave, 1919

Danforth Autobody, 1965

Danforth & Broadview, 1912

Danforth & Broadview, 1912

Danforth looking west from Monarch Park, 1936

Fabulous February

We are celebrating our 50th anniversary this year! 

Take home a piece of optical history with one of our dead-stock retro frames!

Out of storage and on display - and for this month only, take 20% off with a prescription lens order.

Friends and Family Month!

* frame and lens order required

New Retro Polo by Ralph Lauren!!

Come check out our huge selection of retro Polo by Ralph Lauren eyewear!

Original American Optical Cat-Eye Frames

Check out our collection of American Optical cat-eye frames - still with original packaging intact!

Timeless elegance, American made, gold-fill.

Available now!

Happy 2015!

We hope that you all enjoyed your New Years celebrations!


It is business as usual again starting today, so if you are out and about enjoying the sunshine please stop by!


We are excitedly putting together new collections, including our own signature retro sunglass line! We will be showcasing these and our other retro frames on Instagram in the near future. I will posting our new arrivals starting next week as well on our site and here.



Happy 2015!