New Arrivals!

Happy Friday! We have restocked our Blackfin frames and have some new i cristalli in by Germano Gambini.

Ratas Retro Eyewear Collection

Hooray! We did it!

Our retro collection is now available online on our shiny new Shopify store Ratas Retro Eyewear! We will be adding new stock weekly, so keep checking back.

Transitions Signature VII Graphite Green

We are so excited about the new Transitions Graphite Green Lenses! You can read more here about Transitions Signature VII lenses, or come in to learn more!

From essilor:

"Jointly developed by Essilor and Transitions Optical under a patented colour technology, Crizal Transitions Signature VII Graphite Green Lenses offer more natural vision and truer colour perception. While traditional tinted lenses distort colour, Crizal Transitions Signature VII Graphite Green lenses represent colour very accurately, nearly as well as a perfectly clear lens."

A True Molecular Breakthrough

"This new colour also benefits from Chromea 7 technology, an exclusive dye formulation that allows the lenses to be more responsive in more lighting conditions across all temperatures. As a result, they are more reactive to indirect sunlight and more reactive to get darker on hot days."

Here are frames with green lenses from our retro collection. Imagine the possibilities!

We hope to see you soon.

Woody & Woody Ready Made Readers

 Come try on a pair of our Woody ready made readers from I Need You and find out why we can barely keep them in stock! Retro styling and fresh colours make these one our most popular eyewear options!

View the complete collection here Currently in stock in blue, red and havanna.

Staff Picks of the Week

(Sherri already ordered her pick of the week...) our new Arthur Mendonca frames are THAT awesome!

Our Picks of The Week

Giotto! Mikado! OWP!

What Is The Purpose Of Anti-Reflective Coating?

"Why do I need anti-reflective coating on my lenses?"

A question that often comes up when someone is purchasing prescription eyewear is what is the purpose of anti-reflective coating?

Anti-reflective coating gives you crisper vision. With an uncoated lens you can loose between 10 - 12% of the available light rays. The purpose of AR coating is to remove the barrier between the lens and the atmosphere. Having an uncoated lens causes the available light to bounce off the lens, but with an anti-reflective coating more light gets through resulting in clearer vision.

"AR coating is especially beneficial when used on high-index lenses, which reflect more light than regular plastic lenses. Generally, the higher the index of refraction of the lens material, the more light that will be reflected from the surface of the lenses.

For example, regular plastic lenses reflect roughly 8 percent of light hitting the lenses, so only 92 percent of available light enters the eye for vision. High index plastic lenses can reflect up to 50 percent more light than regular plastic lenses (approximately 12 percent of available light), so even less light is available to the eye for vision. This can be particularly troublesome in low-light conditions, such as when driving at night."

- Taken from "Anti-Reflective Coating" by Gary Heiting, OD

We look forward to helping you find your new eyewear and answering your questions about your vision needs!